Sales advice from fellow business owners, tips and tricks
from the SumoQuote team, announcments, and whatever else
we feel like putting here.
The Key to Easier Sales – Make Your Client the Hero
Storytelling, connected to brand identity, has been a buzz concept in business especially in recent years – but too many salespeople are still getting it wrong. While they grasped the concept the most important aspect has been missed! Donald Miller explains in Storybrand, “Customers don’t generally care about your story; they care about their own. […]
We’re new around these parts so we thought we would take a few minutes to introduce ourselves. Our name’s SumoQuote and we’re here to help you, the contractor, craft the ultimate customer experience. “People will forget what your said, people will forget what you did, but people will never forget how you made them feel.” […]
There is a low bar right now for providing a memorable customer experience. It may not be difficult to exceed the experience provided by other contractors, but does that mean that you are meeting or exceeding the expectations of your clients? Probably not. A wise friend said to me one time, “As long as you […]